WS Development is one of the largest privately-held retail development firms in the country with a goal to build and operate properties that people love. This goal to exceed customer expectations extends beyond the physical property experiences and into the consumer’s website journey. After completing an Addy Award-winning website for Royal Poinciana Plaza (WS’s Palm Beach lifestyle center), Ideabar recommended a WordPress Multisite platform to create efficiencies for WS’s marketing team. With a goal to provide a seamless experience for visitors and tenants, Ideabar completed 6 new websites with interactive directories, dynamic filters, and designs that reflect the unique experience offered by each property.
Ideabar designed and developed a WordPress Multisite platform where all websites can be accessed through one admin panel. This approach helped create efficiencies for the developer when adding new properties to their portfolio or refreshing older websites.
While the websites share the same general page structure, each property website showcases the uniqueness, personality and branding from each lifestyle center. Ideabar’s Interactive team brought these websites to life through pops of color, hand-drawn elements, unexpected shapes, and animations that surprise and delight their visitors. These websites collected six Addy Awards and were featured on the popular design blog Land-book.
Awards + Accolades
- Addy Awards — Best of Show — Regional — Hyde Park Village
- Addy Awards — Gold — Regional — Hilldale
- Addy Awards — Gold — Regional — Hyde Park Village
- Addy Awards — Gold — Regional — The Shops at Farmington Valley
- Addy Awards — Silver — District — Hyde Park Village
- Addy Awards — Silver — District — The Shops at Farmington Valley