United Way of Palm Beach County creates positive change in the lives of 200,000 Palm Beach County residents by funding 48 programs focused on education, income and health care. Over the past 90 years, the nonprofit has raised and distributed more than $300 million. In celebration of its 90th anniversary, the chapter turned to Ideabar for a video and digital strategy that would help them talk about their mission to donors and volunteers. The goal: raise funds, recruit mentors, build a volunteer army and remind the community why the United Way is worthy of support.
Mission complete: United Way reported an overall increase in donations, volunteer and mentor engagement, and website activity.