Roger Dean Stadium teams up with Ideabar for digital redesign
When Roger Dean Stadium, the Spring Training home of both the Miami Marlins and St. Louis Cardinals, decided to redesign their website and eNewsletter, they turned to Ideabar. Located in Jupiter, Roger Dean Stadium has been a Palm Beach County landmark since 1998 and hosts the Jupiter Hammerheads and Palm Beach Cardinals of the Florida State League. Following audits of the stadium’s previous website and eNewsletter, Ideabar’s designers focused on creating a more modern and responsive experience for visitors and subscribers.
The first step toward generating a more user-friendly website for Roger Dean Stadium was organizing and consolidating the content, then presenting it in an aesthetically-pleasing and efficient manner. The new homepage now features a listing of the stadium’s most popular upcoming events, game schedules and social media feeds. The new site has also improved the way in which fans and visitors can interact with stadium staff and team representatives.
In addition to its website, Roger Dean Stadium staff wanted to revamp their monthly email marketing campaigns. The redesign provides readers with a more exciting look and feel, and simplifies the way in which the content is updated and deployed. A custom email generator was created, piggy-backing off the MailChimp API to allow for user-friendly, and bullet-proof responsive emails to be created and maintained in a fraction of the time.