A medical weight-loss facility finds a way to gain new patients with customized landing pages
Progressive Medical Center – an Atlanta-based integrative medical facility that offers an array of conventional and cutting-edge weight-loss protocols (genetic and metabolic testing, hormone optimization, 3D body imaging, etc.) – hired Ideabar to create customized landing pages that targeted specific demographic groups based on which of Progressive’s innovative services they’d most likely be attracted to.
Based on in-depth regional market research, the landing pages were segmented into specific categories and designed to hyper-target the sub-segments of consumers who’d be attracted to the different services for varying reasons. Each hyper-targeted landing page would be suitable for the client’s use in display, Facebook and search engine marketing.
Using proven lead generation techniques, a comprehensive strategy was put together to enhance and nurture customers’ experience through the sales funnel. Wireframes were created to identify and arrange key hierarchical information and call-to-actions to provide an effective user interface and experience.
Leveraging the WordPress content management system, a custom solution was created to manage variations of content and across the various target markets and demographics. Featuring a custom integration with the Pardot API, customers who engage with the landing pages are passed into a customer relationship management tool to then be leveraged by client’s sales team.
Designed to seamlessly work across all platforms and devices. The culmination of research, strategy, and development resulted in a fresh design that pays homage to Progressive Medical’s brand image, with a campaign feel that is inviting and conversion-driven.