Project Description

Client

One River Point

What we did

Digital, Video, Packaging and Collateral, Print Design, Events, Content, Social Media

A luxury real estate tower finds a new agency home

When KAR Properties, an international real estate firm headquartered in New York City, began a major push to promote One River Point, an ultra-luxury residence in downtown Miami, they hired Ideabar to take over all of their marketing efforts to generate qualified leads and reservations of units.

Ideabar took One River Point’s existing brand – a chevron that’s synonymous with luxury worldwide — and applied it to all of the client’s marketing collateral, including Google Glasses, USB boxes and even a BMW.

Our multi-channel, multi-market media plan for One River Point included an international digital strategy: SEO, PPC, Facebook, ad networks and banner ads for several publications, all of which were translated into Portuguese, Spanish and Mandarin.

Bus Booth

Retractable Banners

Custom Apparel