Project Description


LivCorp International

What we did

Branding and Brand Activation, Digital, Video, Packaging, Events, Social Media Marketing, Media Buying

An OTC product gets the right marketing prescription

When LivRelief, Canada’s top-selling pain relief cream, prepared to enter the U.S. market, they hired Ideabar to ignite the product launch. We used a data-driven research approach to identify targets and entry points in the U.S. market, and over-delivered on impressions, clicks and conversion goals for sample requests.

After our data-driven marketing team determined target markets and crafted a multichannel media plan employing traditional and emerging media — including a robust, multi-tactic digital strategy, direct TV and experiential marketing in cities across the country — our creatives got to work, producing a brand, visual identity system and brand elements for the U.S. market.

Our scriptwriters, digital designers, video crew and editors produced animated and live-action videos to tell the LivRelief story at the cellular level and the direct-sales level.

LivRelief’s packaging and point-of-purchase displays received a major overhaul for the U.S. market, too.