An OTC product gets the right marketing prescription
When LivRelief, Canada’s top-selling pain relief cream prepared to enter the U.S. market, they hired Ideabar to ignite the product launch. We used a data-driven research approach to identify targets and entry points in the U.S. market, and over-delivered on impressions, clicks and conversion goals for sample requests.
After our data-driven marketing team determined target markets and crafted a multichannel media plan employing traditional and emerging media — including a robust, multi-tactic digital strategy, direct TV and experiential marketing in cities across the country — our creatives got to work, producing a brand, visual identity system and brand elements for the U.S. market.
Our scriptwriters, digital designers, video crew and editors produced animated and live-action videos to tell the LivRelief story at the cellular level and the direct-sales level.
LivRelief’s packaging and point-of-purchase displays received a major overhaul for the U.S. market, too.