Garden of Life
What we did
Branding, Creative Concepts, Photography, Digital Strategy
We pitched the #DemandTruth campaign to Garden of Life as a jolting way to draw attention to the Dark Act – the Safe and Accurate Food Labeling Act of 2015, known by its opponents as the Deny Americans the Right to Know (DARK Act). Garden of Life wanted to remind consumers that they have a right to know what is in their supplements.
“Where You Find Peace of Mind” is a manifesto for Garden of Life’s My Kind product line. Ideabar wrote and designed the manifesto in a style that captured the company’s commitment to nature.