Gamut Total

How branding a service line catapulted sales to the top 3 nationally

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Changing Minds:

Gamut needed to simplify and productize its OTT (Over-the-top) digital video product line to distinguish themselves from the competition.

Ideabar created a new brand for Gamut’s OTT offerings called Total, including naming, a visual identity system, brand assets and style guide, a B2B marketing plan, creative campaign, and sales collateral.

We also designed and developed a custom website with new content to target their core audiences.

Moving Markets:

The new Total brand launched to rave reviews at industry conferences in 2018 and sales have quickly reached the top three nationally in its category.

An Enhanced User Experience

The new website experience not only gave the company a digital makeover but also activated the brand strategy for the Gamut Total product line.

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Every organization has a powerful story to tell – one that impacts the bottom line. Come to Ideabar. Own your story.