Changing Minds:
Gamut needed to simplify and productize its OTT (Over-the-top) digital video product line to distinguish themselves from the competition.
Ideabar created a new brand for Gamut’s OTT offerings called Total, including naming, a visual identity system, brand assets and style guide, a B2B marketing plan, creative campaign, and sales collateral.
We also designed and developed a custom website with new content to target their core audiences.
Moving Markets:
The new Total brand launched to rave reviews at industry conferences in 2018 and sales have quickly reached the top three nationally in its category.
Awards + Accolades
- Addy Awards — Silver — Regional
- Communicator Awards — Award of Excellence
