Florida Regional Councils Association2017-05-04T20:40:04+00:00

Project Description


Florida Regional Councils Association (FRCA)

What we did

Branding, Website, Digital, Collateral, Print Design

A statewide organization finds a partner in Ideabar

The members of the Florida Regional Councils Association – an organization of the state’s 10 regional planning councils – wanted a new look to match its 21st century approach to collaboration.

Working with stakeholders from across the state, we developed a new color palette, designed a new logo, then redesigned FRCA’s website.

It was important that the FRCA website have more functionality and be mobile-responsive. We also created newsletter templates for the organization to use.

In addition to the new logo, website and business cards, FRCA received a Brand Identity & Style Guide to steer all future uses of its logo and taglines. We created collateral for the organization that included brochures and retractable banners.