Atlanta Symphony Orchestra is considered one of the most creative and innovative orchestras in North America. They needed creative that told that story. The group tapped into Ideabar for revitalized, conversion-driven digital ads, including programmatic and social media assets. The colorful, bold ads and messaging spoke the language of nontraditional audiences and helped ASO reach a ticket buyer who might not otherwise be captivated by the symphony.
During the 2017-’18 season, ASO’s digital ads were displayed more than 6.5 million times and received more than 45,000 clicks, for a combined click-through rate of 0.70%. Total conversions recorded: 1,597. Website traffic saw a 53% increase in overall sessions, a 49% increase in unique users, and the bounce rate decreased by almost 6%.