Anthony’s

Tapping new streams of revenue for a 125-year-old brand

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Changing minds:

One of Florida’s oldest business, In retail fashion since 1895, Anthony’s came to Ideabar to increase sales and ensure success for the fourth generation. Ideabar reset the brand using deep customer insights and expressed it across reimagined store interiors, integrated media campaigns, hyper-segmented email campaigns and print catalogues. Ideabar built an e-commerce website that launched Anthony’s into a new era.

Moving markets:

With e-commerce sales doubling every year since launch, and a younger demographic shopping in store and online, the fourth generation of the Anthony’s family is poised for another century of growth.

“We all felt very comfortable with the Ideabar team. My thinking after our initial meeting was maybe it was a good time to move forward with all our advertising and put it under one umbrella.” – Pope Anthony, president of Anthony’s

Ideabar’s in-house interactive team marries form + function through code

Interactive Art Director and front- and back-end developers consider all aspects of UI/UX to build custom coded sites that delight users and drive results for clients. View our websites.

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Every organization has a powerful story to tell – one that impacts the bottom line. Come to Ideabar. Own your story.