Changing minds:
One of Florida’s oldest business in retail fashion since 1895, Anthony’s came to Ideabar to increase sales and ensure success for the fourth generation. Ideabar reset the brand using deep customer insights and expressed it across reimagined store interiors, integrated media campaigns, hyper-segmented email campaigns and print catalogues. Ideabar built an e-commerce website that launched Anthony’s into a new era.
Moving markets:
With e-commerce sales doubling every year since launch, and a younger demographic shopping in store and online, the fourth generation of the Anthony’s family is poised for another century of growth.
