digital marketing

25 01, 2017

Google Analytics: Campaign Tracking Best Practices

By |2017-02-10T15:17:15+00:00January 25th, 2017|

The Ideabar digital team LOVES Google Analytics, and for good reason, it provides a ton of valuable data and is 100% free. Google Analytics is installed on every website we development and integrated with every digital campaign we launch. Why? Because running any digital marketing without insight into Google Analytics is essentially [...]

27 12, 2016

Digital Marketing – 3 Tips for Goal Setting

By |2017-02-10T15:17:37+00:00December 27th, 2016|

The digital marketing landscape continues to mushroom worldwide – and in Palm Beach County. Consider: In 2016, advertisers invested $511 million in local online marketing within the West Palm Beach DMA. This year, analysts project a 23 percent increase in local digital advertising, ringing up the 2017 total to $630 million. [...]