Ideabar, a marketing and media agency, announces a new client partnership with Georgia Grown, a marketing and economic development program of the Georgia Department of Agriculture.
Ideabar will represent Georgia Grown, whose No. 1 goal is to aid agricultural economies by supporting and uniting agribusiness producers, processors, suppliers, retailers, agritourism and consumers. The partnership will increase membership to the Georgia Grown program, raise awareness of Georgia-grown produce throughout the eastern seaboard, and revitalize rural Georgia economies through the promotion of agritourism and by increasing demand for Georgia-grown commodities.
“The opportunity to apply our storytelling talents to help Georgia Grown revitalize rural communities and unite urban and rural consumers through agribusiness and agritourism is exciting,” said Amy Royster Bridger, Founder and Managing Director of Ideabar. “Georgia Grown is a brand with deep roots in sustainability, quality and integrity and that aligns with Ideabar’s passion and expertise marketing to natural-minded consumers.”
“Georgia Grown aims to remind consumers of the significant value locally grown products have in the marketplace” said Matthew Kulinski, deputy director of marketing for the Georgia Department of Agriculture. “With Ideabar’s creative guidance we hope to elevate awareness of the food, products and people that make Georgia Grown such a notable brand.”
About Georgia Grown
The Georgia Grown membership program, a marketing and economic development program of the Georgia Department of Agriculture, allows members to use the iconic Georgia Grown family of labels on products that support Georgia agribusiness including commodities such as produce, forestry, poultry, livestock, and row crops; specialty foods; business services; horticulture; retail; and agritourism.
Ideabar is a marketing + media agency that changes minds and moves markets through research, branding, creative and media. The agency, based in Palm Beach and Atlanta and backed by Cox Media Group, empowers brand leaders to tell valuable stories that drive results.
Director Client Engagement