The online experience of Roger Dean’s new website enhances the fun of game day
When Roger Dean Stadium opened for its first Spring Training in 1998, everything about it was Major League-worthy. The field. The jumbo screen. The concession stands.
It serves as the Spring Training home of the Miami Marlins and St. Louis Cardinals. It is the regular season home of the Florida State League’s Jupiter Hammerheads and Palm Beach Cardinals. Yes, Roger Dean Stadium has always been a great place to “see the ol’ ball game.”
However, the facility’s digital experience wasn’t always a hit – especially with ticket buyers. So in early 2017, Roger Dean Stadium turned to Ideabar for help – and wound up with a full website makeover.
“Ideabar was able not only to refresh all areas of our website, but also made our site completely mobile-compatible”
“Ideabar took our frustrations and suggestions from our old site and translated them over in a way that made our site feel like we created it ourselves,” said Mike Bauer, general manager of Roger Dean Stadium. “They provided us with a detailed plan on how the process would go, and stayed in frequent contact with us throughout.”
Bauer noted that “one of the biggest frustrations for our fans was the old website’s usability and ease of buying tickets. Ideabar was able not only to refresh all areas of our website, but also made our site completely mobile-compatible and reduced the number of steps needed to purchase tickets.”
“We’ve expanded our digital focus, making purchasing tickets online quicker and mobile-compatible.” -MIKE BAUER, general manager of Roger Dean Stadium on setting their sights on ecommerce success.
Fewer purchasing steps should mean more ticket sales. And that’s a home run for any ball park!
Roger Dean Stadium is located just off Downtown Abacoa in Jupiter. Roger Dean Stadium is the Spring Training home of the Miami Marlins and St. Louis Cardinals, and regular season home of the Florida State League’s Jupiter Hammerheads and Palm Beach Cardinals.