September 21, 2018  |  Expertise

Craft your story to build your unique brand

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At Ideabar, we believe in the power of storytelling. In fact, we know that every organization has a valuable story to tell – one that impacts the bottom line. Read on to find out more about the impact that storytelling can have on your brand:

The Power of a Story

When it comes to a great example of storytelling that connects, resonates and ultimately sells, Nike kicks it.

Some of their best sellers were not sellers at all. Instead, they let other’s do the talking.

An ad that commemorates Michael Jordan’s retirement in 1999 shows the basketball great in a series of moments going back in time. Nike is never mentioned. They don’t even make a point of showing Jordan wearing Nikes – because he’s not.

At the very end, after you’ve ridden the rollercoaster ride of his career, they show him as just a kid with their well-known slogan: Just Do It.

The feeling you get at that moment is what connects you to the Nike brand.

The Power of Connection

It’s biological. We’re hardwired to connect with stories. They are, in fact, more powerful than facts or data. As we listen to stories we are engaged. We get emotional. We remember.

Ever since people gathered around the evening fire to swap stories, people have used well-told tales to build relationships, create group identity and improve unity in the clan.

In a disconnected world where people hunger for connection and engagement, building a brand, a group, a tribe that people can identify with will only strengthen your brand.

The Power of Professional Marketing

Telling a story that not only resonates with your target audience but also feels organic and authentic to you is an important and exciting endeavor.

Ideabar’s team of data-driven, wildly creative, digital natives tell valuable brand stories in all media.

We believe that an idea powerfully expressed incites action and the best ideas convert: Clients engage, tickets sell, buyers decide, students enroll, minds change, and markets move.

Let’s talk about the stories that will build your brand.

Contact us for a “Happy Hour.” The ideas are on us!

Contact Ideabar:
(561) 820-4280
ideabar@coxinc.com