branding

27 02, 2019

How Building a Brand Helps in Atlanta

By |2019-03-08T01:37:50+00:00February 27th, 2019|

Making Your Brand Work for You If you've been in business for multiple decades, there's a good chance that you remember the days when the only way to get your message out to your potential customers was to advertise through traditional media. It didn't matter if you were trying to [...]

7 11, 2018

Smart Ways to Digitally Market Your Brand

By |2019-01-30T21:45:45+00:00November 7th, 2018|

We like big brands and we cannot lie – okay, we like brands of all sizes BUT building a strong, cohesive brand both in brand design and brand marketing is critical mass for business survival. Competition is fierce, and it’s incredibly difficult to make your brand stand out, be known [...]

6 11, 2018

Nonprofits Need Advertising Too

By |2018-11-06T15:04:43+00:00November 6th, 2018|

They say charity begins at home, and this is a sentiment I reinforce with my children as I teach them the importance of giving back. My kids have watched me volunteer in the community their whole lives, and even join me for age-appropriate volunteer activities from time to time. But [...]

31 10, 2018

The Importance of Having a Good Logo Design

By |2019-03-12T06:31:11+00:00October 31st, 2018|

Think of a product that draws your attention or a business that attracts your interest. The company or manufacturer is often identified by its logo. A strong logo is an important part of an effective and comprehensive brand marketing strategy. Companies are constantly looking for ways to make an effective [...]

28 09, 2018

Website Design Trends for 2019

By |2019-03-11T08:41:06+00:00September 28th, 2018|

“There are three responses to a piece of design,” said legendary graphic designer Milton Glaser. “Yes, no and WOW! Wow is the one to aim for.”   Good websites employ wow-worthy design. But they also use tools that make your home on the web welcoming, engaging, inviting, orderly – reflecting [...]

21 09, 2018

Craft Your Story to Build Your Unique Brand

By |2019-03-11T08:40:37+00:00September 21st, 2018|

At Ideabar, we believe in the power of storytelling. In fact, we know that every organization has a valuable story to tell – one that impacts the bottom line. Read on to find out more about the impact that storytelling can have on your brand:   The Power of a [...]

18 09, 2018

Ideabar Announces $100K NonProfit Giveaway

By |2018-09-18T11:03:13+00:00September 18th, 2018|

Ideabar tells powerful brand stories through integrated marketing + media services including Brand + Creative + Research + Digital. We believe every organization has a powerful story to tell – one that impact the bottom line. An idea powerfully express incites action: buyer’s decide, tickets sell, people enroll, minds change [...]

17 09, 2018

How Social Media Can Help You During Brand Crisis

By |2019-03-12T06:31:31+00:00September 17th, 2018|

Social media comes with its own set of unique problems for businesses. However, it can be used to help companies mitigate and overcome negative PR when a crisis happens. As one of the top advertising agencies in West Palm Beach, FL, Ideabar is fluent in all media. Together we can [...]

12 09, 2018

How Mergers and Acquisitions Impact Your Brand

By |2019-03-11T08:39:14+00:00September 12th, 2018|

Mergers and acquisitions can be confusing and overwhelming, but they can also represent a great growth opportunity for businesses. Here are five ways mergers and acquisitions (M&A) positively affect brands: Increased recognition: Lesser-known brands benefit from M&A by getting recognized faster. Exponential growth: Many small brands find their company grows [...]

15 06, 2018

Understanding Facebook changes

By |2018-06-15T19:35:29+00:00June 15th, 2018|

How do new Facebook advertising policies affect you?   Digital marketing is evolving at the speed of light, and changes with Facebook’s advertising policies are a clear example of that reality. This year has been a rollercoaster ride for one of the digital marketing landscape’s largest advertising platforms. From personal [...]

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