The natural products market has come a long way since Tom’s of Maine introduced the first natural toothpaste in 1975 and Whole Foods opened in 1980.
Consumers are increasingly aware of what they put into their bodies, seeking in-depth nutritional and product information, and demanding more from food, beverage and beauty products than ever before.
How can brands, especially smaller ones without multimillion-dollar ad budgets, stand out in crowded retail aisles or in the sea of products available on Amazon and at a higher price point?
The answer is blockchain.
- What is blockchain?
- Why is blockchain valuable to natural products brands and consumers?
- How can blockchain help natural products tell an authentic provenance story?
- What do consumer really care to know through blockchain technology?
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