About

We exist to change minds + move markets for businesses we believe in.

Ideabar is an integrated marketing + media agency that tells powerful brand stories. We are data-driven, wildly creative and fluent in all media. Our brand strategists, creative professionals, research analysts and media planners measure success by our client’s ROI and smiling faces. We are based in sunny Palm Beach, Florida and Atlanta, Georgia. Our parent company Cox Enterprises is a private, global, values-driven corporation with 55,000 employees and $21 Billion in annual revenue, that has been investing in long-term growth since 1898.

Ideabar was started by three girls in a garage, sort of.

The garage was a windowless office. The year was 2012. And the first girl was a journalist-turned marketer-turned-intrapreneur who disrupted from the inside out by listening – really listening – to the growth challenges of hundreds of brand and business leaders. What started as the marketing consultancy of a legacy media publication grew into an independent marketing + media agency by fearlessly pursuing the most relevant ways to grow our clients’ businesses. Our team’s expertise comes from advertising, media, publishing and tech. Our indie, idea-generating spirit – well, we’ve owned that from the start. This is our story. What’s yours?

Our Values

We are guided by these principles.

Be kind and direct.

We approach client work with a partnership mentality. We believe in communicating, internally and externally, with empathy and clarity. Genuine camaraderie and respect make everything we do better, and it shows in the work.

More talent, less ego.

We measure our success by our client’s ROI. Period.

Default to yes.

We work hard to get to yes and move our clients’ businesses forward.

Keep the idea moving.

It’s captured visually in our logo — the green idea launching from the base of the i. It’s the tenacious curiosity, the effervescent ideation, the sense of urgency that propels us forward toward goal.

Live + Work + Play

Our talent is our best resource. We cultivate talent to make everything we do better.

Our Team

Allow us to introduce ourselves.

Our talent comes from the fields of advertising, publishing, media and tech. We attract thought leaders from around the world who are energized by Ideabar’s purpose-driven clients, our diverse and collaborative culture, and the legacy of our parent company Cox Enterprises, Inc.

Amy Royster

Founder + Managing Director

Amy Royster

Founder + Managing Director

Amy founded Ideabar in 2012 for Cox Enterprises. A modern storyteller with 20 years of experience spanning journalism, media and advertising, she is tenaciously curious. She created Ideabar in the fearless pursuit of relevant ways to tell powerful brand stories. She is passionate about new forms of storytelling, branding, media and advertising. She cultivates diverse talent, embracing mothers of young children in leadership roles and leading a team that is 40% minority and 65% female. She holds a B.A. in Creative Writing and M.A. of International Studies, but received her best education moving around the country as a child, working as a journalist for a decade and seeking collaborations with inspirational people.

How she tells her story…

Amy loves her family, clear water, fly fishing, sleeping under the stars and traveling to new places. She dislikes cardboard. Amy is a published author, has won numerous writing, design and advertising awards, and frequently volunteers in leadership roles with nonprofits in the Palm Beach community she calls home.

 

Tonya Speciale

Creative Director

Tonya Speciale

Creative Director

Part of Ideabar’s founding trio, Tonya leads the agency’s award-winning content, design and interactive teams with grit, grace and a passion that is unmatched. With 20 years of storytelling experience, her branding and creative work spans industries, consumers and countries, and has earned international recognition. Tonya believes that all great creative ideas are driven by insights, instinct and a whole lot of emotion. #strategicsparkle

How she owns her story…

Tonya cherishes her family time, especially time spent with her daughter and husband. Her creative energy takes a culinary turn on the weekends – her baking skills are almost Ina Garten legendary – and you’ll oftentimes find her whipping up homemade sauces, soups and stews on any given Sunday, or throwing an impromptu dinner party (did someone say tablescape?).

Emily Nolan

Director of Client Services

Emily Nolan

Director of Client Services

Emily began her career in New York working on Maybelline Cosmetics, Gillette and Venus Razors and Lowe’s Home Improvement. While working for BBDO, she had the opportunity to work in Dusseldorf, Germany, where she helped double the size of the international agency while working on the Proctor & Gamble and Novartis businesses. Emily is responsible for the talented team of account managers who oversee all clients’ projects, ensuring that client needs are flawlessly executed and strategically sound. Emily loves working with teams to produce engaging creative that drives client’s performance.

How she tells her story…

Emily has lived in 12 different cities spanning three different countries. The most influential of these cities was Dusseldorf, Germany. Emily moved to Dusseldorf on her own with two suitcases and moved back to the U.S. six years later with an Irish husband, her first daughter, a beagle named Deefer Dog and a 40-foot container.

Dana Wardeh

Director of Client Engagement + Digital Strategy

Dana Wardeh

Director of Client Engagement + Digital Strategy

Dana is a respected transformation leader with extensive experience developing teams that solve complex client problems and build lasting relationships. Her passion is building agile client-focused cultures that provide innovative solutions and measurable results. Dana is certified in IAB Digital Sales, Google Ad Words and Search and understands the importance of backing up promises with quantifiable outcomes.

How she tells her story…

Even as a young child, Dana was focused and driven with a belief that she could achieve whatever she set her mind to. Her resilience and tenacious work ethic propelled her to win three high-school athletic state championships and advance into the 2nd chair position in the Florida Symphony Youth Orchestra. When not at work, Dana enjoys spending time with her family and teaching her children to embrace challenges with dedication and hard work.

Gwen Berry

Director of Insights + Operations

Gwen Berry

Director of Insights + Operations

With more than a decade of editorial and research experience, Gwen leads Ideabar’s in-house research team. Ideabar holds robust licenses with nationally syndicated research companies and develops custom research studies based on the unique needs of our clients.

Gwen uses a variety of research tools to create custom target consumers for Ideabar clients, providing insights into consumer demographics, behaviors, attitudes, beliefs and media use.

Research is the foundation for Ideabar’s creative and media recommendations.

How she tells her story…

To say Gwen is research-obsessed is an understatement. She digs through data with the determination of the long-distance runner she is. FYI: Gwen is a certified sommelier.

Danika Kirvin

Director of Integrated Media

Danika Kirvin

Director of Integrated Media

An agency veteran of Universal McCann, Spark Foundry, GSD&M and most recently Zimmerman Advertising, Danika has 15 years of experience leading integrated media strategy, growing teams, and driving client results across the Restaurant, Retail, Tech, and Travel industries. Her client roster includes: Michaels, Starwood Hotels, AT&T, Papa John’s, and Anheuser-Busch InBev (formerly InBev). Her natural curiosity motivates her to seek out new and unique media opportunities for clients.

How she tells her story…

A Palm Beach County native, Danika has a sense of wanderlust that’s driven her to travel the globe experiencing other cultures and hearing people’s stories.

Lulu Carter

Senior Strategist

Lulu Carter

Senior Strategist

Lulu has experience across a broad range of strategic offerings including brand identity development, brand positioning, product innovation, and brand and product naming.  Prior to Ideabar, Lulu worked with multiple Fortune 500 companies on key branding initiatives, with a client list including Hershey, Conagra, CocaCola, and Proctor Gamble. Lulu holds a B.A. in Psychology and has a passion for decoding the consumer; she is quick to uncover cultural and behavioral insights and get to a powerful brand idea.

How she tells her story…

Lulu finds creativity with a true endorphin release – whether its running, spinning or yoga – activity keeps her wheels spinning.

Jorge Gomez

Senior Art Director + Director of Interactive Operations

Jorge Gomez

Senior Art Director + Director of Interactive Operations

Jorge brings more than a decade of graphic design experience to his role as art director and director of interactive operations. An award-winning artist, Jorge began his career in motion graphics and animation, and is passionate about brand development. He helps oversee Ideabar’s talented team of graphic and web designers, and prides himself on delivering high-impact, pixel-perfect creative.

How he tells his story…

Raised in Miami, Jorge has always been inspired by the area’s dynamic culture and artistic spirit.

Staci Sturrock

Art Director, Content + Ideation

Staci Sturrock

Art Director, Content + Ideation

As Ideabar’s resident wordsmith and ideator-in-chief, Staci brings writing experience and cultural expertise to each assignment. A former journalist, Staci has told stories that won national and international awards for changing minds and moving readers. She brought her insatiable curiosity and collaborative spirit to Ideabar in 2015, and she firmly believes that everyone – from veteran waitress to wounded warrior – has a story worth telling.

How she tells her story…

Staci is a voracious reader and enthusiastic road-tripper. She cherishes her library card, relishes the open road and vanquishes the New York Times crossword puzzle almost daily. Film is her grace, the nearest museum is her temple, and Dr Pepper is her salvation.

Kevin Blandon

Art Director

Kevin Blandon

Art Director

Kevin Blandon is a multidisciplinary art director with more than 22 years of agency experience. Kevin joined Ideabar in 2015 and has helped bring a “360-branding” approach with visual/verbal concept development and brand shepherding across print, video, web, mobile and social media. He is a collaborative and insightful leader, able to mentor and motivate cross-functional teams to perform above expectations.

How he tells his story…

Kevin is a CrossFit junkie who enjoys running half-marathons with his wife. Kevin looks forward to sunny South Florida days so he can tend to his garden and beautiful home. Kevin has two children. His son Isaac is attending an art school and would like to be a graphic designer just like his dad. His daughter Hannah is studying international public affairs at George Washington University.

Gina DellaPenta

Interactive Art Director

Gina DellaPenta

Interactive Art Director

As the Interactive Art Director at Ideabar, Gina is a creative force in idea generation and is responsible for leading the web design team. Her years of extensive industry experience has led to a proven knowledge of creative strategy, vision and communication. Her passion for problem-solving leads to bolder interactive experiences. Gina has developed a reputation for being skilled at working with clients in a highly professional capacity and delivering smart solutions.

How she tells her story…

Gina has been following a vegan diet for more than two years. When she’s not designing websites, she enjoys experimenting with new plant-based recipes.

Daniel Sauceda

Junior Art Director

Daniel Sauceda

Junior Art Director

Daniel is an experienced graphic designer with a demonstrated history of working in the marketing and advertising industry. Skilled in branding, conceptual art, photography and video production, Daniel is extremely versatile and has an extensive portfolio filled with countless awards. With a Bachelor of Applied Science (B.A.S.) focused in Graphic Design and Communication, Daniel has recently worked with national companies such as Canopy Growth, Atlanta Ballet, United Way, Lion Country Safari and Palm Beach State College, to name a few.

How he tells his story…

Daniel was born and raised in Honduras and came to the U.S. at the age of 9 with dreams of one day making a difference in this world. He believes that art is a channel that allows him to express himself freely. Recently, Daniel married the love of his life, and he is excited to start a new adventure with her. In his spare time, he enjoys playing and watching sports, traveling and spending as much time with family and friends.

Brett Laiken

Account Director

Brett Laiken

Account Director

A results-driven marketing professional who has successfully developed integrated marketing campaigns for companies such as Discover The Palm Beaches, Bridgestone Golf, PGA National and AT&T Wireless, Brett has created and implemented strategies for both existing and new products and services. He brings 20+ years experience to Ideabar.

How He Owns His Story

Brett has been married for 15 years and is a father of two young kids who keep him active. When not enjoying time with his family, he tries to sneak in a round of golf.

Marcela Sikora

Client Engagement Manager

Marcela Sikora

Client Engagement Manager

Marcela has more than five years of experience in building strong strategic relationships with clients and taking their business to the next level. A digital marketing expert, Marcela has managed local, national and international accounts in multiple categories such as real estate, OTC and luxury. Staying well ahead of marketing trends is something she values. Marcela is a team player and loves working with Ideabar’s research, creative and strategy teams to create successful multi-channel campaigns for her clients. She has a Business Administration Bachelor’s and a Higher Education Administration Master’s Degree.

How she tells her story…

Marcela loves spending time on the beach and traveling with her husband, baby boy and her mini schnauzer. She grew up in Sao Paulo, Brazil, and played collegiate volleyball. Volleyball has been a big part of her life and really helped Marcela build strong team-playing and competitive skills (she loves to see her clients WIN). Marcela is part of Resource Depot’s Board of Directors; she is passionate about the environment and sustainability.

Daniel Nichols

Senior Digital Account Manager

Daniel Nichols

Senior Digital Account Manager

Over the past six years, Daniel has focused on creating and executing comprehensive digital media strategies within industries including secondary education, retail, CPG, luxury real estate, healthcare, energy utility, family & parenting, finance and non-profit. With certifications focusing on sales and ad operations from Google, Facebook and the Interactive Advertising Bureau (IAB), Daniel incorporates the latest developments and trends into strategies for Ideabar clients.

How he tells his story…

With a strong belief of challenging his regular thought processes, Daniel enjoys finding ways to regularly push himself outside of his comfort zone to gain a greater perspective on work, life and relationships. An avid travel enthusiast, he often is happiest when exploring areas he’s never been and learning about local cuisine.

Dana Wexler

Media Planner + Buyer

Dana Wexler

Media Planner + Buyer

A veteran of advertising agencies large and small, Dana has almost 20 years of media buying experience. She’s worked with clients in categories of automotive, retail, restaurant and entertainment. She prides herself on learning about all her clients and making lasting relationships in the media industry.

How she owns her story:

Dana is a music lover and can be found attending several concerts each year either in her hometown of Atlanta or other cities across the country. But you may catch her reading a good book during her down time too.

Mariel Rosenwasser

Senior Marketing Account Manager

Mariel Rosenwasser

Senior Marketing Account Manager

Mariel’s career has been comprised mostly of big-name brands, big launches and building brand stories using integrated media. With experience in CPG, OTC, retail, hospitality, education and the financial sectors, her diverse experience over the past 16 years has allowed Mariel to work seamlessly and apply her vast knowledge across categories and clients. Prior to moving to Florida, Mariel honed her account management skills at two large global agencies in New York, specifically BBDO, where she worked on brands such as Pizza Hut, Visa, Office Depot, Gillette and Mars/M&Ms, as well as Havas where she helped re-position and lead integrated global marketing efforts across the NYSE Euronext business. Mariel is a proud graduate of Boston University’s College of Communication, where she earned a B.S. in Communication with a concentration in Advertising.

How she tells her story…

When Mariel isn’t helping to drive business for her clients, you can most likely find her out on the golf course driving a golf ball, determined to master her own game during a friendly round of 18 holes.

Amy DeLuca

Senior Marketing Account Manager

Amy DeLuca

Senior Marketing Account Manager

Amy is a driven individual who brings seven years of experience in advertising, marketing and public relations to Ideabar. Prior to moving to Florida, Amy worked for Turner in New York as a digital and linear advertising sales planner, providing strategic solutions to global brands in the automotive, QSR, CPG and pharmaceuticals sectors. Amy is a proud graduate of the University of Connecticut, where she earned a B.S. in Communication and Sociology with a concentration in Mass Media Advertising and was a member of the Division I Softball team.

How she tells her story…

Amy is a proud dog mom. In her free time, you can catch Amy and her rescue Potcake, Onyx, out and about in Delray Beach, sitting café side at the restaurants, running on the beach, enjoying local breweries and attending wine tastings.

Ashley Schutz

Marketing Account Manager

Ashley Schutz

Marketing Account Manager

A degree in Human & Organizational Development from Vanderbilt University combined with a 20-year career in marketing and communications allows Ashley to provide unique strategic direction to clients big and small. At the start of her career, she worked on national brands such as BellSouth and General Motors, and over the years honed her experience across verticals including retail, financial services and arts & entertainment.

How she tells her story…

As a college senior, Ashley interned for a large Madison Avenue advertising agency – and she’s been hooked on the industry ever since. A past president of the Junior League of the Palm Beaches, she believes in lending time, talent or treasure to important causes.

Emily Duttinger

Senior Web Developer

Emily Duttinger

Senior Web Developer

As Senior Web Developer, Emily leads the in-house development team at Ideabar. With a BFA in Graphic Design, Emily has been able to translate her design expertise into tangible websites through front-end development. Emily works with the creative and interactive teams to convert creative concepts into interactive realities utilizing multiple platforms whether it be web or mobile. With her years of experience using HTML5, CSS3, JavaScript, PHP, jQuery and other development languages, Emily has honed her skills to help translate business goals into clear and seamless approaches that deliver on clients’ targets.

How she tells her story…

When she’s not behind a computer getting ready for the latest website launch, Emily enjoys traveling and spending time outdoors. She loves going to the beach and exploring nature trails. Emily’s most recent adventure was her honeymoon in Costa Rica, where she got to explore the rainforest and volcanos, and hang with some cute animals.

Dino Mastrianni
Dino Mastrianni

Dino Mastrianni

Web Developer

Dino Mastrianni

Dino Mastrianni

Web Developer

Dino is a developer on the Interactive team at Ideabar who loves to create responsive, resolution-independent websites that load quickly and scale. He strives to follow the best standards and practices recognized by the web development industry, and is passionate about writing superb code. During his 10 years as a web developer, he has accumulated comprehensive knowledge of HTML5, CSS3, SASS, PHP, mySQL, Javascript, and related frameworks. In addition to being a proficient full-stack developer, Dino has a strong design skillset with a B.S. in Digital Arts & Design from Full Sail University. While his career has been focused on web development, his skills extend to all aspects of multimedia, and he is one of the most well rounded creatives you’ll meet.

How he tells his story….

When Dino’s not wired in, you can find him at the gym working out, longboarding, golfing, playing poker, or gaming. On the weekends he enjoys visiting Coral Cove and Jupiter beach with his friends. He is an avid fan of the Miami Dolphins, and enjoys traveling to their stadium to watch the games live during football season.

Jenna Lehtola

Senior Traffic Manager

Jenna Lehtola

Senior Traffic Manager

Jenna is all about the Ds … deliverables, details and deadlines. She is the go-to person for the day-to-day scheduling, overseeing and monitoring of the agency’s project workflow. Before joining Ideabar in 2013, she spent multiple years working at several South Florida newspapers, editing and designing award-winning news and features pages.

How she tells her story…

Jenna can often be found reading. A few authors on her shelves include Banana Yoshimoto, Josh Malerman and Stewart O’Nan. She is always game for a scary movie and enjoys taking Bear, her large, sociable husky, on rambling “sniff walks” around the neighborhood.

Analisa Castillo

Copywriter

Analisa Castillo

Copywriter

Analisa brings creativity and insight to her role as copywriter. After graduating from Miami Ad School as a copywriting student, Analisa has accumulated a variety of experience in-house and in an agency environment. With extensive experience in SEO content, social media and digital copywriting, Analisa’s skills are combination of a passion for storytelling and digital expertise.

How she tells her story…

Growing up, Analisa was only interested in two things: ballet class and writing stories. Now as a creative professional, Analisa brings her love for writing and artistic expression to her copywriting role daily.

Jim Beriau

Senior Graphic Designer + Photographer

Jim Beriau

Senior Graphic Designer + Photographer

Jim has been with Ideabar since its inception, having migrated over from Senior Marketing Designer for The Palm Beach Post to Senior Graphic Designer/Photographer for Ideabar. He studied graphic design and photography at Southeastern Massachusetts University and has made it a personal as well as professional goal to marry the two media as much as possible. He achieves that goal working with clients such as Downtown Development Authority, shooting striking portraits of business owners. He also manages and designs all collateral for one of Ideabar’s first local clients, Anthony’s. His photography and design touch many clients such as Palm Beach Day Academy, LaCroix, Royal Poinciana Chapel, LivRelief, Children’s Services Council, Lion Country Safari and more. He is also responsible for making Ideabar staff look their best through masterful photography.

How he tells his story…

Jim enjoys nature photography, specializing in Florida birds and birds in flight as well as macro photography. Jim and his wife Jeannette love to travel and have been to amazing destinations including New Zealand, Peru, Iceland, Ireland, Italy, Egypt, Morocco, as well as areas of the United States including Arizona, New Mexico, Colorado, Utah and California. If he’s not shooting, he’s burning tons of calories playing racquetball.

Lauren Mondell

Senior Graphic Designer

Lauren Mondell

Senior Graphic Designer

Tom Kirkpatrick

Graphic Designer

Tom Kirkpatrick

Graphic Designer

Tom has been working in multiple creative disciplines since he can remember. In his two years at Ideabar, he has worked on building brands and creating artwork for clients like Atlanta Symphony Orchestra, Canopy Growth, LaCroix and more. His favorite projects usually involve visual identity, typography, photo manipulation and illustration.

How he tells his story…

When he’s not creating stuff, Tom likes basketball, Guy Fieri’s TV shows, eating hot pot, laying down in hammocks or any similarly relaxing lounge furniture, playing kendama, bowling and rewatching the same five to 10 movies.

Will Dolan

Graphic Designer

Will Dolan

Graphic Designer

Will brings his positivity, passion for branding and years of design experience to the agency every day. His love for smart, modern design and social media always keeps Ideabar on trend.

How he tells his story…

Will’s Florida roots help him stay grounded, and his love for art and travel keep him inspired. When he’s not curating graphics for our clients’ social media, he’s curating his own life – filled with pride, friends, family and fierce selfies.

Kelly Ferguson

Graphic Designer

Kelly Ferguson

Graphic Designer

Kelly is a veracious graphic designer whose attention to detail and relaxed demeanor bring calm to the creative team. Her passion for art and technology drives her to create impactful graphic identities and exhilarating brand experiences.

How she tells her story…

Born and raised in South Florida, Kelly likes to soak up as much sunshine and salt air as possible. In her spare time you can find this altruistic femme volunteering for the local animal shelter, hoping to unite a shelter dog with their forever home.

Jaquelin Garza

Senior Billing + Financial Analyst

Jaquelin Garza

Senior Billing + Financial Analyst

Over 16 years, Jaquelin worked at ITT Corporation/Xylem Water Solutions, in areas such as marketing communications, project management, market research, sales and digital campaign management. In December 2017, Jacquelin returned as Senior Billing & Financial Analyst. Previously, she was part of the research team, where she provided market analysis on business opportunities in the Auto, Retail, Real Estate and Healthcare industries.

How she tells her story…

Being part of a volunteer team in partnership with Mercy Corps and Water for People was a unique experience for Jaquelin. She teamed up on a project to survey accessibility to potable water in remote areas in Peru, to provide sanitation solutions to local communities. It was impactful for Jaquelin to see how women and youths make a long journey every day carrying water in dry, remote areas, which helped her decide later to be part of different non-profit programs to assist people in need.

Renata Maia de Needell

Senior Research Supervisor

Renata Maia de Needell

Senior Research Supervisor

Renata specializes in dynamic market research, consumer insights research, behavioral marketing and data analysis. With a background in applied behavior psychology and consumer advertising, Renata has a passion for telling real consumer stories backed by hard data and consumer insights research. Renata provides insights into consumer attitudes and behavior through her use of a variety of research tools, as well as custom quantitative and qualitative studies.

How she tells her story…

Renata’s inquisitive nature has always driven her. Even as a child she loved reading about the world around her (especially about plants and animals). As she got older, her curiosity and joy of research grew, eventually propelling her toward a career centered around what drives consumer perspectives and choices. And she loves it!

Catharine Strickler

Office Manager

Catharine Strickler

Office Manager

Catharine assists in the development and implementation of office, human resources, billing, IT and facilities policies and procedures to ensure the daily operations of the office run smoothly. She has her undergraduate in Media Communications and MBA in General Management. Catharine has been providing excellent executive assistant and office management for four years.

How she tells her story…

In her spare time, Catharine loves doing yoga and being a dog mom. Catharine brings her best animal friend with her wherever she can in a product she created for like-minded dog parents.

Sammy

Agency Puppy

Sammy

Agency Puppy

Meet Sammy, a teacup (or in our case, coffee cup) Apple Head Chihuahua. He loves to visit Ideabar and meet with clients. Because really, what meeting isn’t better with a tiny puppy?

How He Owns His Story

He embodies our Ideabar value of “more talent, less ego,” and he doesn’t let his good looks go to his head.

Careers

Interested in joining the team? We’d love to hear from you. What’s your story?