Choosing the right digital marketing company is a lot like the hunt for Cinderella. Thousands of companies out there claim to be experts, kind of like the ugly stepsisters trying to jam their big feet into the dainty glass slipper. Instead, you’ll want to find your soulmate agency, one that hits all the buttons – wildly creative, fluent in all media and data-driven, the one that tells your brand’s very powerful story. Sound like a fairy tale?
Here are a few simple steps you can take to find the digital marketing agency that best fits your needs:
Referrals Are Your Friends
Choosing the right digital marketing company is critical. You don’t want to have to decide which company to go with until you’ve done your due diligence. Like most things, your best resources are your friends and family. Think of your immediate contacts who run their own businesses or anyone you may know who would require a digital marketer and ask for a recommendation. It doesn’t have to be the biggest, baddest agency around. You want to find the one that suits your situation.
What’s Their History?
Once you have the name of a company worth considering, check out their website. Find out what brands they’ve worked with and see what kind of work they do. Ideabar, for example, continues to help Atlanta Symphony Orchestra increase ticket sales through an engagingly edgy digital campaign. And it delivered more than 252 million impressions, 1.2 million clicks and 139,411 sample requests to LivRelief through a multi-tactic digital strategy.
Check Their Clients
Just because they say on their website they’ve worked with a particular client doesn’t mean it was a success. Pick up the phone and call the client yourself. Ask them about their experience working with the digital marketing company, how the experience was and most importantly, the results.
Prepare Yourself with Questions
What does your company need? What are your expectations? When you talk with your prospective digital marketing company, don’t go in blind. It’s not enough that you hire a good company; you want to make sure you and your marketer are a good fit.
Don’t Just Talk, Listen
A good digital marketing company will want to be sure they can work with you as well. They can only take on so many clients, and their reputation depends on having successful marketing campaigns. Work with them during the interview process to make sure you can be beneficial to each other.
If you’re going to find the best digital marketing agency for your business, you’ll have to do a little work first. However, once you’ve found them, a good digital marketing campaign can boost your brand by inciting action, converting clients and engaging your audience.
Working with the perfect agency keeps your business humming and growing – the key to your very own happily ever after.