Demystifying digital marketing in a world where technology and strategy are changing at breakneck speed is no easy task. For most business owners, it’s hard enough dealing with your company’s day-to-day needs – but creating brand awareness and generating leads are the life blood of business.
Let’s explore the components of digital marketing with a little extra emphasis on one of them – social media.
What is Digital Marketing?
Traditional marketing encompasses print media, television, radio and outdoor. Digital marketing encompasses all the ways we drive awareness about a brand on the internet using websites, social media, email and search engines.
Types of digital marketing include:
- Search Engine Optimization (SEO)
- Marketing Automation
- Content Marketing
- Social Media
- Online Ads
- Email Marketing
- Mobile Marketing
- Value Messaging
- Sales Enablement
- Pay-Per-Click Marketing (PPC)
- Lead Nurturing
- Conversion Rate Optimization (CRO)
- Customer Relationship Management (CRM)
Let’s take a closer look at a few of those.
Search Engine Optimization (SEO)
SEO is all about how search engines find your website on the internet. Previously, the only thing you had to do was identify key words and load your content with them to gain favor with Google. Today, it’s a different world. Figuring out how to satisfy Google’s ever-changing algorithms is a full-time job – one that a digital marketing agency like Ideabar has mastered.
The basics of improving your search ranking and driving more organic traffic to your site or blog include:
- Optimizing your site: The need for speed is real. No one, especially a search engine, wants to wait for your page to load. Remove the speed bumps that slow down your site and gain more traffic.
- Remaining relevant: When writing content and meta descriptions for your site, make them relevant to the site. Linking to other websites with relevant content will also help.
- Keeping it real: Write like you would just for your human audience, not search engines. People are the ones who will share your content and buy your products, so keep the content interesting for them. Although Google doesn’t necessarily have an algorithm that looks at social signals, there is research that shows that social shares are being picked up on search-engine rankings – so be sure you have an easy way for people to share your content.
- Staying fresh: If you’re having trouble producing enough new content, review your older content and refresh it. Update old information, add new statistics and make it even more relevant.
- Maintaining consistency: Keep your content unique, interesting, helpful and relevant – and keep it coming.
Email marketing is one of the easiest, most affordable and most effective methods of communicating with your customers.
You’re talking to your tribe – the people who have already expressed an interest in your brand, product or services. According to Campaign Monitor, email marketing yields 4,400 percent ROI and $44 for every $1 spent. More than 90 percent of all consumers use email with over two-thirds of them purchasing something online because of an email or email marketing campaign.
Pay-Per-Click Marketing (PPC)
With PPC, you’re buying visits to your site.
Instead of getting visitors by an organic search, advertisers pay a fee every time someone clicks on their ad. Using Search Engine Marketing to get those clicks is among the most popular forms of PPC.
However, building a PPC campaign is tricky business. Finding the right keywords requires extensive research, and you must craft landing pages that speak to the customer in just the right way.
Attracting an audience that shows up and engages is what content marketing is all about.
The key: relevancy and consistency, which establish you as a voice of authority in your field. The resulting trust leads to sales.
Content Marketing encompasses these elements:
- Social media posts
Social Media Marketing
Social Media is a great tool because it provides you with a direct connection to your customers.
You can let them really get to know your brand by sharing stories about your corporate culture, the things your company is doing behind the scenes, upcoming promotions or special events.
More than 70 percent of global internet users are active on social media, and that number is growing. By 2020, social media users will hit 3 billion.
If you’re unsure of how to engage customers and your social media presence is stagnant or worse yet, you don’t have one – you’ll need the experience of a digital media marketing agency like the team at Ideabar.
Customer engagement is just one element that sets digital and social medial marketing apart.
Digital marketing is all about effective placement of messaging that creates an impression in the minds of the consumer. Social media marketing is more focused toward engagement.
The better the customer engagement with the content on social media channels, the more effective the marketing.
Social media gives your digital marketing agency a nice advantage: measured results.
While digital marketing establishes a company’s position in the marketplace, it relies on click-throughs to the page as a measurement.
Social media marketing can be tracked through data analytics tools for a better indication of how customers are engaged with the company’s message through likes and shares of blogs, social media posts and product forums.
Display ads, push notifications, email blasts and other forms of digital marketing are effective. But to reach customers on a more direct level, social media marketing offers a company a strong, responsive and cost-effective presence.
Knowing the difference between digital marketing and social media marketing helps when it comes to preparing a campaign ad budget.
That’s why having the expertise of digital marketing gurus can infuse your digital campaigns with creative ways to not only sell your products and services but to grow your business and brand.
Let’s talk about a digital marketing campaign for your business, one that leverages the latest in social media.
Meet us for a “Happy Hour.” The ideas are on us!