Our Marketing Rockstars Present: Songs + Stories – Jim’s Playlist

Jim’s Playlist: Two Turntables


I love VINYL! I always have. It just sounds better than digital in my humble opinion. It’s warmer, cleaner, more natural sounding, unless you get a bad pressing which does happen, but I digress.

DJ Jim Beriau, Ideabar’s senior graphic designer + photographer, photographed in 1985.


When I was in my early teens, I would sit in the dark in my bedroom and become transfixed by the guitar playing of David Gilmour Richard Wright’s (rest in peace) keyboards on Pink Floyd’s “Shine on You Crazy Diamond.” It gave me a feeling of being in another world and I would get so lost there. I couldn’t get enough of it. I needed more and I found it with other bands such as The Moody Blues, The Beatles, Paul McCartney, Elton John, The Alan Parsons Project, 10cc and Led Zeppelin. They became my closest friends on Planet Vinyl. I spent a lot of time there.


When I went to college, I mustered up the courage to try out for a DJ gig. I knew nothing about it but I wanted to share this vinyl world with the real world. I became a proud member of the staff at WUSM FM91 at Southeastern Massachusetts University — 50,000 watts of fun and excitement reaching the corners of Rhode Island, Connecticut, New Hampshire and (sometimes) Maine.

Instead of listening to the music in my bedroom, alone, one song at a time, I got to share it with thousands of people. I realized that to keep them listening I needed to use those turntables to tell a story. How do these two, three or four songs go together? What feeling does it convey? My goal was to capture the feelings I had when I was back in my bedroom listening to my favorite records and share them with anyone who would listen.

Yes, I still live on Planet Vinyl and, this week, I wanted to share a little corner of it with you.



I’m back in my bedroom, mesmerized. Pink Floyd is trying to communicate with Syd Barrett to say everything is OK. Ween opens the door and offers their Tears of sympathy.

Pink Floyd: Shine on You Crazy Diamond (Pts. 1-5)
Ween: A Tear for Eddie



Feeling a bit mellow today. Justin Hayward’s voice is so soothing. The music is warm, Fleet Foxes are my protector and MMJ just keeps it all flowing over me, again and again.

The Moody Blues: Tuesday Afternoon (Forever Afternoon)
Fleet Foxes: Your Protector
My Morning Jacket: Like A River



It’s getting a bit darker in here. There’s powerful storms all around me but, somehow I feel safe. Bono, Thom Yorke, Hayden Thorpe and Tom Fleming are forming a giant sweet spot for me.

U2: The Unforgettable Fire
Radiohead: Reckoner
Wild Beasts: The Sweet Spot



It’s a dangerous world and there is evil. I must trust myself and search my soul for answers to the big questions.

The Alan Parsons Project: I Wouldn’t Want to Be Like You
Steely Dan: The Royal Scam
XTC: The Man Who Sailed Around His Soul



I wake up and feel hopeful, renewed even. This is the day to make something great happen. It’s my life, don’t you forget it.

10cc: Brand New Day
The The: This is the Day
Talk Talk: It’s My Life


Friday Bonus!

It’s the weekend…so let’s keep going. We can wear big suits and just dance our asses off with David Byrne and James Murphy.

Talking Heads: Crosseyed and Painless
LCD Soundsystem: Other Voices



Listen to Jim’s whole playlist here on Spotify!


Ideabar is a Marketing + Media Agency by Cox Media Group with expertise in Research + Branding + Creative + Digital.

By |2018-05-01T15:16:13+00:00March 12th, 2018|