Ideabar Wins Big at the AAF Advertising Awards

Winning in Every Category We Entered.

Here at Ideabar, we tell powerful brand stories. We believe an idea powerfully expressed incites action, and that the best ideas convert. 2017 was a year full of powerful stories, which not only resulted in big things for our clients and the different markets they exist in, but also in big wins for Ideabar’s creative team!

We’re proud to announce that, for a second year in a row, Ideabar has won big at the AAF American Advertising Awards competition, winning in every category that we entered!

Ideabar won six Gold Addy Awards and two Silvers Friday night when our local American Advertising Federation announced its 2018 Addy Awards.

Our award-winning work included a website for The Royal Poinciana Plaza, a digital campaign for Atlanta Symphony Orchestra, Facebook ads for Palm Beach State College, a brochure for the Everglades Foundation and copywriting for Butler Lexus South Atlanta.

 

The Fateful Eight: the list of Ideabar’s most recent advertising awards

 

Gold Medal for Palm Beach State College’s “Level Up” Campaign

Cross Platform Integrated Branded Content Campaign
Tonya Speciale, Creative Director; Staci Sturrock, Copywriter; Daniel Sauceda, Graphic Designer
Palm Beach State College, Palm Beach County’s largest institution of higher learning, was looking to increase enrollment and improve retention. Based on the idea of “Level Up” (an expression familiar to its primary target through video-gaming and everyday conversation), the campaign Ideabar developed delivers against the brand promise of a transformative educational experience that improves a student’s quality of life.

 

Gold Medal for Atlanta Symphony Orchestra’s Concert Promotions

Campaign Online/Interactive
Tonya Speciale, Creative Director; Staci Sturrock, Copywriter; Tom Kirkpatrick, Graphic Designer

 

Gold Medal for Palm Beach State College’s “Level Up” Carousel

Social Media, Single Execution
Tonya Speciale, Creative Director; Staci Sturrock, Copywriter; Daniel Sauceda, Graphic Designer

 

Gold Medal for Royal Poinciana Plaza Website

J.T. Brown, Director of Web Development; Kevin Blandon, Art Director; Daniel Sauceda, Graphic Designer
The Royal Poinciana Plaza is a unique shopping oasis, where style, energy and spirit collide, located on iconic Palm Beach, Florida. Ideabar reimagined the website to create an experience that is fun to interactive with, and easy to navigate. An interactive directory was created with dynamic filters, and Instagram style popups for use on both desktop and mobile platforms.

 

Gold Medal for Bruce Gendelman Insurance’s “Lighting Bolt Maze”

Newspaper Advertising
Tonya Speciale, Creative Director; Staci Sturrock, Copywriter; Daniel Sauceda, Graphic Designer

 

Gold Medal for Everglades Foundation’s brochure

Tonya Speciale, Creative Director; Staci Sturrock, Copywriter; Kevin Blandon, Art Director

 

Silver Medal for 2000 Ocean’s Save the Date

Online/Interactive Email
Kevin Blandon, Art Director; Jorge Gomez, Art Director

 

Silver Medal for Butler Lexus of South Atlanta’s “Ho! Ho! Whoa” ad

Copywriting
Tonya Speciale, Creative Director; Hugh Gurin, Copywriter


We believe every organization has a valuable story to tell. Come to Ideabar. Own your story.

Ideabar is a Marketing + Media Agency by Cox Media Group with expertise in Research + Branding + Creative + Digital.

By | 2018-03-09T18:06:54+00:00 March 7th, 2018|