One of the award-winning pieces from the “In Your Backyard” campaign

Ideabar has won a prestigious HOW Promotion & Marketing Design Merit Award for our Lion Country Safari “In Your Backyard” campaign.

HOW is an internationally renowned design magazine that oversees several of the major design competitions for advertising agencies. The Promotion & Marketing Design contest is the brand’s longest running competition, and it recognizes outstanding promo-driven design from around the world.

This is the latest honor for Ideabar’s Lion Country Safari campaign, which picked up multiple ADDY awards earlier this year.

HOW Promotion & Marketing Design Merit Award: Lion Country Safari

Creative Direction: Tonya Speciale

Art Direction: Kevin Blandon & Jorge Gomez

Design: Daniel Sauceda

Copywriting: Staci Sturrock