Monthly Archives: January 2017

25 01, 2017

Google Analytics: Campaign Tracking Best Practices

By |2017-02-10T15:17:15+00:00January 25th, 2017|

The Ideabar digital team LOVES Google Analytics, and for good reason, it provides a ton of valuable data and is 100% free. Google Analytics is installed on every website we development and integrated with every digital campaign we launch. Why? Because running any digital marketing without insight into Google Analytics is essentially [...]

19 01, 2017

Celebrating an American icon: the Super Bowl commercial

By |2017-02-10T15:09:57+00:00January 19th, 2017|

Long before it transformed our lives with the iPhone, iPad and iPod, Apple birthed a cottage industry that has evolved into an American institution: the Super Bowl commercial. Its iconic “1984” ad – which ran during Super Bowl XVIII and was designed to build anticipation for Apple’s new Macintosh computer [...]

13 01, 2017

What does it mean to be powered by Cox Media Group?

By |2017-02-10T15:11:06+00:00January 13th, 2017|

Ideabar is no ordinary advertising agency. We’ve got superpowers, thanks to our partnership with Cox Media Group, one of the world’s largest privately held media companies. That relationship allows us to tell the most powerful brand stories possible. Headquartered in Atlanta, Cox Media Group (CMG) is an integrated broadcasting, publishing, [...]

9 01, 2017

Ideabar’s twist on brainstorming? We call it a Happy Hour

By |2017-02-10T15:10:25+00:00January 9th, 2017|

Come on, get happy! Need help in the digital space? Looking to develop your social media presence? Want to improve your brand’s messaging, gain insight through custom data or explore experiential marketing? We welcome you to take a seat at Ideabar, Palm Beach where we offer complimentary marketing consultations in [...]

3 01, 2017

Ideabar creatives go on safari and track down inspiration

By |2017-02-23T19:49:28+00:00January 3rd, 2017|

The Ideabar creative team donned their thinking caps after going on a Lion Country Safari. The most valuable agency creatives are those whose imaginations naturally run wild. Those employees naturally think of envelope-pushing ideas. It’s simply part of their DNA. But a little in-person inspiration never hurts. That's [...]